The Little Wooden Peg was established in 2018 by Ruth Coss as an online store selling a carefully curated selection of brands new to the Irish market. Since the very beginning The Little Wooden Peg has focused on sourcing simple, natural and sustainable clothes and toys. The store has grown a lot in five years, opening its first brick and mortar shop in December 2019 in the seaside town of Dun Laoghaire, Co Dublin. 

Children are forever the inspiration behind The Little Wooden Peg. Every item stocked is handpicked, and carefully considered for its quality, craft, longevity and beauty, with the child in mind. We value sustainability, natural, ethical materials and supply chains. We embrace and celebrate the freedom and joy of childhood through these timeless pieces. We believe in the magic of childhood, the importance of play and the responsibility of taking care of our earth for future generations. 

Ruth’s experience in retail and styling ensure a thoughtful curation of items that surpass time and trends. We hope these pieces find a special place in both the everyday busyness of family life and those extra special occasions worthy of celebration. 


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