MIMS Heritage encourages simple, conscious living led by tradition and utility. Each item is hand made and finished using natural fabrics.
The bunnies were inspired by Flora Mims young daughter’s collection of toy bunnies and her own longstanding enchantment with the story of The Velveteen Rabbit. It is often the simplest of toys that are the most attractive to children and the bunnies are designed to quietly accompany the child on whatever journey they might wish to embark on on any given day and to snuggle up with at night.